Group Black, an inclusive mission-driven media company, and Procter & Gamble (P&G) have announced the launch of a new limited unscripted series titled “Khaby Is Coming To America.” The show stars Khaby Lame, a Senegalese-born Italian social media personality who has gained immense popularity on platforms like TikTok and Instagram.
Khaby Lame is no stranger to the spotlight. With 162 million followers on TikTok, he holds the title of the most followed person on the platform. Additionally, he ranks among the 50 most followed individuals on Instagram. Notably, he is also the first Black creator to achieve this level of social media success.
Known for his comedic “life-hack” videos, Khaby Lame’s content transcends language barriers. His inclusive comedy resonates with audiences worldwide, making him a beloved figure in the digital space. Now, he’s taking his talents beyond short-form videos and stepping into long-form content with “Khaby Is Coming To America.”
The series, which will premiere on Tubi, Fox Corporation’s ad-supported streaming service, promises to be a delightful exploration of American culture. In each 20-minute episode, Khaby Lame will venture into different cities across the United States, uncovering the best, quirkiest, and most fascinating aspects of American life. From people to places to food, Khaby will provide his unique perspective, all while bringing his signature humor to the screen.
But “Khaby Is Coming To America” isn’t just about Khaby’s journey—it’s also a star-studded affair. The show features appearances by renowned guests such as Alicia Keys, Jon Baptiste, David Beckham, and Steven A. Smith. Through their interactions with Khaby, viewers will get an insider’s view of America, filtered through the lens of this charismatic social media sensation.
Group Black’s Director of Creative Strategy, Morgan Wilkinson, emphasizes the significance of Khaby Lame’s influence and engagement. “Khaby Lame is leading the charge when it comes to socially engaging and relevant content,” says Wilkinson. “We are proud to bring his talent to the American mainstream market, and we look forward to continuing to amplify the voices of Black and diverse creators.”
For Group Black, “Khaby Is Coming To America” marks their first foray into production, aligning with their mission to promote equity for diverse creators. The media company shares production credits with P&G, demonstrating their active commitment to supporting Black talent. This initiative falls under P&G’s award-winning Widen The Screen program, which aims to elevate diverse narratives and creators in the media landscape.
Khaby Lame’s journey from viral TikTok videos to his TV show exemplifies the power of digital platforms in shaping entertainment.
