Savannah James, known for her elegance and effortless beauty, is stepping into the skincare industry with the launch of “Reframe”, a clinical skincare brand designed to be both effective and inclusive. It officially launched on May 15, 2025, Reframe is a passion project inspired by James’ journey and her desire to create a brand that resonates with people of all skin tones.
A Vision Rooted in Inclusivity
Unlike many clinical skincare brands that often feel intimidating or overly complex, James wanted Reframe to be approachable. She partnered with Howard University’s College of Dermatology to ensure the products were tested across the Fitzpatrick skin tone scale, making them effective for a diverse range of skin types. This collaboration sets Reframe apart, as James discovered that melanated skin is often underrepresented in medical research and skincare formulations.
The Science Behind Reframe
James enlisted beauty veteran Nick Axelrod-Welk, co-founder of Glossier and Nécessaire, to help bring her vision to life. What is the result? A streamlined skincare routine featuring three powerhouse products:
Pigment Processor ($115) – A daily brightening serum designed to target inflamed melanin and reduce dark spots.
Compression Complex ($95) – A facial sculpting moisturizer that hydrates while protecting against environmental stressors.
Circadian Cream ($135) – A pro-collagen night cream that works with the skin’s natural sleep-repair cycle to firm, smooth, and regenerate.
Each product has cutting-edge ingredients, such as Lavandula hybrida extract to trigger melatonin production, kangaroo paw flower extract for collagen support, and tetrapeptide complexes to gently reduce inflammation and discoloration.
A Personal Journey Turned Business Venture
James’ inspiration for Reframe came from a heartfelt moment with her daughter, Zhuri. When Zhuri expressed her desire to be just like her mother, James realized she needed to prioritize self-care not just for herself, but as a role model for her daughter. This realization led her to create a skincare brand that reflects her values.
What’s Next for Reframe?
While Reframe is currently available direct-to-consumer, James is taking a strategic approach to retail partnerships, ensuring the brand maintains its integrity and accessibility. With its sleek, vibrant packaging and commitment to real results, Reframe is poised to make a lasting impact in the beauty industry.
Savannah James has always been admired for her grace and style, and now, with Reframe, she’s bringing that same level of thoughtfulness to skincare. Whether you’re looking for a simplified routine or a product that truly understands your skin, Reframe is here to redefine clinical skincare—one radiant complexion at a time.
Frequently Asked Questions
What is the best skincare routine?
Dermatologists generally recommend a “less is more” approach to skincare that includes three basic skincare steps: cleansing, moisturizing, and sun protection. It’s also helpful to identify your skin type and goals when starting a skincare routine.
What business does Savannah James have?
Savannah James debuts Reframe Beauty in the latest celebrity-backed launch. Savannah James is the latest famous face to enter the beauty business with the launch of Reframe Beauty. The wife of basketball player LeBron James has partnered with beauty entrepreneur Nick Axelrod-Welk to produce a luxury skincare line.
What is Savannah James’ net worth?
Savannah James has an estimated net worth of $100 million as of 2024, according to CelebrityNetWorth.
How Tall is Savannah James?
Savannah James’ height is 5’7
